How to Make Pinterest a Priority in Your Business Marketing Plan

I've been educating business owners on the power of Pinterest and how to use it for their business for 6 years now. One thing that I notice a lot is that many business owners know Pinterest has potential, but it often gets pushed to the bottom of the to-do list. Between creating products, serving customers, posting on social media, and managing daily operations, Pinterest can feel like "something I'll get to later."

The problem? Every month you delay Pinterest is another month you're missing out on evergreen traffic, website visitors, email subscribers, and potential sales. If you've been treating Pinterest as an afterthought, here are some practical ways to make it a priority in your marketing plan.

Here are a few tips to help you make Pinterest a priority in your marketing:

Understand What Pinterest Really Is

The first step is changing how you think about Pinterest. Pinterest is not social media, it's a visual search engine.

Unlike Instagram or Facebook posts that disappear within hours or days, Pinterest content can continue driving traffic for months or even years. When you view Pinterest as a long-term traffic strategy instead of another social platform, it becomes easier to prioritize.

Set a Pinterest-Specific Goal

Many business owners never prioritize Pinterest because they don't have a clear goal.Ask yourself:

• Do I want more website traffic?

• More email subscribers?

• More product sales?

• More blog readers?

• More YouTube views?

When Pinterest has a specific purpose in your business, it's easier to make time for it.

Schedule Pinterest Before Social Media

Most business owners spend hours creating content for platforms with very short content lifespans.Instead, try scheduling Pinterest first. Create:

• Blog post

• Product listing

• Podcast episode

• YouTube video

Then immediately create Pinterest content that promotes it. Pinterest becomes part of your content workflow instead of an extra task.

Block Time on Your Calendar

What gets scheduled gets done. Set aside dedicated Pinterest time each week.

Examples:

• 30 minutes on Monday for keyword research

• 1 hour on Wednesday for creating pins

• 15 minutes on Friday for reviewing analytics

Consistency is more important than spending hours at a time.

Start Small

One of the biggest mistakes business owners make is believing they need to pin all day.

You don't. Even one quality pin per day or 3 a week can make a difference over time. The key is consistency, not perfection.

Measure the Right Metrics

Many people stop prioritizing Pinterest because they focus on the wrong numbers. Find what is working and repeat it. Instead of obsessing over:

• Followers

• Monthly views

Focus on:

• Outbound clicks

• Engagement

• Pin Click

• Saves

These metrics have a direct impact on your business.

Remember the Long-Term Benefit

Pinterest is not usually an overnight marketing strategy. It is a compounding strategy.

Every pin you create today has the potential to bring traffic months from now. Think of Pinterest like planting seeds. The businesses that consistently pin are often the ones enjoying steady traffic and sales later.

Final Thoughts

If Pinterest has been sitting on your "I'll get to it later" list, now is the time to make it a priority. Start small. Be consistent. Focus on creating content that serves your audience and supports your business goals.

The effort you invest in Pinterest today can continue working for your business long after you've moved on to your next task. And that's what makes Pinterest one of the most valuable marketing tools available to business owners.